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This web page wardhurtley.com has the following in the web page, "Family owned and operated, Ward-Hurtley Funeral Home is privileged and honored to serve the families of Evansville, WI in Rock County and surrounding areas." We saw that the website also stated " We are committed to providing quality, compassionate care to every family." It also said " Contact us at any time, whether you are in need of traditional services, immediate burials, cremations or would simply like to learn more about pre-planning programs. Ward-Hurtley Funeral Home in Evansville, WI. Powered by BaMa Media, LLC." The header had Ward Funeral as the highest ranking optimized keyword. It is followed by Evansville, Hurtley, and WI which isn't as ranked as highly as Ward Funeral. The next words wardhurtley.com used was Wisconsin. deaths was included but will not be understood by search engines.